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Is price the biggest factor?

December 15, 2011 by Big Wallys Leave a Comment

Furniture/Today and HGTV’s latest consumer survey on stationary upholstery reveals the features shoppers think are most important. In order the top five are comfort, durability, stain-resistant fabric and warranty.

One survey respondent sums up her wants beautifully, “Upholstery must be comfortable or I won’t use it; durable, or it won’t last; and have a warranty, just in case.

So where does price fall on the consumer’s want-list? The lowest price is No. 16 out of 20 features, chosen as an important criteria for only 19% of respondents.

The survey also asked if consumers preferred to spend more or less on a sofa. And, nearly nine out of 10, 87%, said they wanted to spend more because a sofa is an investment. Only 13% preferred to buy a less expensive one.

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